Identifying and Articulating Your Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
'Ad Network Monopoly'?: YouTube CEO May Testify at Google's Second Antitrust Bench Trial
U.S. District Judge Leonie M. Brinkema denied Google's motion to exclude lay opinion testimony from its advertising antitrust bench trial. This includes testimony from Andrew Casale, president and CEO of Index Exchange, and testimony from Benneaser "Ben" John, vice president of engineering at Microsoft.