Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
'Ad Network Monopoly'?: YouTube CEO May Testify at Google's Second Antitrust Bench Trial
U.S. District Judge Leonie M. Brinkema denied Google's motion to exclude lay opinion testimony from its advertising antitrust bench trial. This includes testimony from Andrew Casale, president and CEO of Index Exchange, and testimony from Benneaser "Ben" John, vice president of engineering at Microsoft.
How I Made Partner: 'Push Yourself, Get Uncomfortable, Ask Questions,' Says Joshua Brandsdorfer of Berger Singerman
"I say this to my 4-year-old son all the time: 'You are capable of doing hard things.' That statement is important for him and continues to be important for me. Push yourself, get uncomfortable, ask questions. In the long run, you will have made yourself and your firm significantly more valuable to your clients."
Sexual Harassment Trial Shows Challenge with Remote Proceedings: Transcript Errors
Families of Plane Crash Victims Cleared to Proceed in Negligence Suit Against Flight Training Group
"Yes, the crash occurred in Cuba. But the alleged conduct that allegedly caused the injury—Global One's alleged negligent training and instruction—happened in Florida. Moreover, Global One is incorporated in and has its principal place of business in Florida. The majority of the plaintiffs are Cuban citizens, and none are Illinois citizens, which weakens the case's connection to Illinois," U.S. District Judge Edmond E. Chang of the Northern District of Illinois said.